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Orange County Tourism Council
California State University Fullerton
P.O. Box 6850, Fullerton, California 92834-6850
657-278-7491 / Fax: 657-378-7521

Mission:
The Orange County Tourism Council represents The OC as one of the world's premier travel destinations by providing brand marketing stewardship and information dissemination, collective industry advocacy and education opportunities.

Goals:

1) Marketing Support - Coordinate the resources and delivery of The OC brand promise.

2) Advocacy and Government Relations - Champion The OC visitor industry through active representation.\

3) Education and Professional Development - Coordinate and facilitate the education development of all levels of The OC visitor industry.
 

June 2011, Third Annual Tourism Conference

March 4, 2010 press release (click here for details)

Chairman
Gary Sherwin
Vist Newport Beach Inc.

Vice-Chairman
Judy Bijlani
Laguna Beach Visitors & Conference Bureau

Immediate Past Chairman
Steve Bone
 Huntington Beach Marketing & Visitors Bureau

Secretary
Christy Teague
City of Dana Point

Treasurer
Russ Kline
American Express

Charles Ahlers Anaheim/Orange County VCB
Don Anderson California State University Fullerton College of Communications
Janice Arrington Orange County Film Commission
Bruce Baltin PKF Consulting
James Bermingham Montage Resort & Spa
Judy Bijlani Laguna Beach Visitors & Conference Bureau
Mark Bodenhamer San Juan Capistrano Chamber of Commerce
Michelle Carlen Destination Irvine
Sara Copping Buena Park Conference & Visitors Bureau
Laura Davis Fashion Island & Irvine Spectrum
Mark Denny Representing 3rd District Supervisor Bill Campbell
Mike Ellzey Orange County Great Park
Werner Escher South Coast Plaza
Patrick Fearn Certified Folder Display Service
Matt Fertal City of Garden Grove
Rachel Gibson John Wayne, Orange County Airport
Bonnie Hall Representing 2nd District Supervisor John Moorlach
Don Hughes Representing 5th District Supervisor Patricia Bates
Gina Kerley OC: California’s Golf Coast
Jany Lee Representing 1st District Supervisor Janet Nguyen
Jeff Levy WHERE Magazine
Paulette Lombardi-Fries Costa Mesa Conference & Visitor Bureau
Michael Maxsenti OC - The Place
Michelle McCue The Oceanfront
Carolyn McInerney County of Orange
Sharon Nelson Representing 4th District Supervisor Shawn Nelson
Sue O'Shea Knott’s Berry Farm
Kyndell Paine Disneyland Resort
John Severini California Travel Industry Association
J.D. Shafer Hilton Waterfront Beach Resort
 
Staff
  
Anita Vanaman Executive Director executivedirector@VisitTheOC.com
 

OCTC Strategic Business Plan
 

Advocacy:

Oversees the following:

  • Government Relations
  • Public Relations
  • Speaker’s Bureau
  • Integrate USTA Tourism Week in Orange County

Education:

Oversee the following programs:

  • Tourism Conference
  • Sustainable Tourism
  • Job Opportunities in Tourism and Hospitality
  • OCTC Scholarships
  • Recognition Programs
  • Review of Curriculum in Educational Institutions
  • Service Training
Marketing/Branding:

Oversees the the Annual Marketing Plan that includes the following:
  • Brand Stewardship
  • Joint Branding Agreements
  • Individual DMO Brand Development Programs
  • Gateway Signage
  • County-wide integrated way finding system on freeways/roads
  • Work with county government including JWA/OCTA and OC Parks
  • Rack Brochure
  • Website
  • Internet Marketing
  • Promotions
  • Social Media