Sasha of Laguna Beach Showcases Ethical Brazilian Activewear Brand Ahead of 2016 Rio Olympics -- In-store for the summer at 550 S. Coast Highway, Cheribela, makes ‘active' beautiful through their vibrant fitness apparel, handcrafted with superior fabric by local Brazilian artists.
Laguna Beach, CA June 9, 2015 - Cheribela is more than just your typical activewear brand. Started by two girls in their 20's living over 6000 miles apart, they together launched Cheribela after Kristina Harutoonian, Co-founder, took an unplanned trip to Brazil following the loss of her mother to brain cancer. For the full story, watch their video here, previously used for a Kickstarter campaign.
"A year ago my partner and I were just two girls with a vision to bring the essence of Brazil to Socal. Today, we are so excited to be doing this in partnership with Sasha of Laguna Beach. A pair of yoga pants from Cheribela is the most inexpensive ticket to experiencing the vibrant culture of Brazil. Every item is handcrafted by local Brazilian artisans and carries with it the essence of the colorful and lively country. No two prints are exactly the same, making yours one of a kind!" - says Kristina Harutoonian.
Cheribela uses a direct to consumer model for production - all of the garments are made in Brazil and then sold directly to the customer, no middleman involved. This ensures a quality product and integrity in the process. Utilizing digital technology, artistic designs, handcrafted excellence, and high quality fabric composition, Cheribela sells athleisure products such as leggings and bamboo tanks that promote sustainability and the best in performance gear. Not only is every customer's legging design unique, Cheribela uses a one-size model that has been tested on sizes 0 to 14, successfully fitting most body types. For the skeptics out there, they had a reluctant boyfriend try them on. Check out the video here. With a wide selection of fitness apparel ahead of the Rio Olympics 2016, you can be sure to find something that suits your taste.
Find them in-store at Sasha of Laguna Beach, 550 South Coast Highway Laguna Beach, CA 92651 and be sure to check out their Instagram (@cheribelabrazil), website, and founders blog.
Kristina Harutoonian. Owner
Cheribela Brazilian Activewear