Tokyo and New Delhi Locations Mark Latest Tourism Outposts for The OC
ORANGE COUNTY, Calif. (February 9, 2015)—The Orange County Visitors Association announces new tourism offices in Tokyo and New Delhi marking the 6th and 7th openings in three years, following China (Shanghai and Beijing) in 2013 and the Middle East (Dubai in the UAE) and Mexico (Mexico City and Guadalajara) in 2014.
Over the years, Japan has been one of the top five countries to visit the U.S. In 2014, Japanese visitors spent $1.1 billion and in 2015, visits increased by 4%. “We’re very excited about the Japanese market and we are now seeking to establish shopping, tourism and our destination as a whole,” says OCVA President Ed Fuller. “Even though Japan has had an erratic travel history in in the past due to global market factors, we have recently seen a significant increase in visitation and we believe this makes them understand and appreciate Orange County.” There are now 110 nonstop flights from Japan to four major California destinations - San Diego, Los Angeles, San Jose and San Francisco - carrying 28K passengers a week across 6 airlines. In addition, Japan Airlines (JAL) will begin nonstop service from Osaka to LA beginning in March.
Likewise, the OCVA considers India as a key growth market for a number of reasons. The sheer size of the population is first and foremost. Its annual increase in visitation to California has been significantly grown between 2013-2015. Indian visitors are taking advantage of Asian and Middle Eastern flights to California and Orange County; major carriers include Singapore Airlines, Emirates and Etihad Airways. This past year, there were 273K Indian visitors to California and their income has been reported to have grown by 10%. “We believe this market merits initial steps as it continues to grow and we want The OC to be a destination to add to their must-visit list,” says Mr. Fuller. “We see India growing much slower than China; yet because of its size, its burgeoning middle-class and the individual’s desire to see the world, we believe it’s important to start influencing Indian travelers.”
The focus for the two new offices for the first year will be international public relations and communications; with the intention of growing the market and possible press trips and group familiarization tours in the coming months.
About Orange County Visitors Association
The Orange County Visitors Association (OCVA) represents more than 700 members of Orange County, California’s tourism community and is the leading resource for visitor information about the county’s 34 cities. OCVA serves as steward of The OC brand, recognized worldwide as the home of world-famous theme parks, unparalleled shopping, 42 miles of pristine coastline, renowned beachfront resorts, and innumerable activities ranging from watersports to world-class performing arts. OCVA promotes the destination both domestically and internationally, with tourism offices in four international cities. Orange County is located in the heart of Southern California and provides easy access to all the attractions the region offers. For more information, go to www.VisitTheOC.com or call the California Welcome Center at (714) 523-3441. Follow OCVA on Facebook (VisitTheOC) and Twitter (@VisitTheOC).
McCue Marketing Communications
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