The Orange County Tourism Council in Southern California

4th Annual Tourism Conference
Presented by

"Championing The OC Experience...Power of The OC Brand"

May 16, 2012
Newport Beach Marriott Hotel & Spa
900 Newport Center Drive
Newport Beach, CA 92660

8am– 2pm

Presenting Partners

The mission of this conference is to showcase the Orange County Tourism Council's role, through branding, in the development and sustainability of tourism to Orange County and to serve as an information resource to visitor industry stakeholders. The significance of The OC Brand from a global perspective will be highlighted during the conference along with speakers who will share market development strategies, collaborative OC partnerships, online marketing insight and Brand Leadership. The conference will be motivational in nature and convey four main mesages including:

1) "The OC Takes Flight...Market Development at the John Wayne Orange County Airport"

Opening Session: Howard Mann
VP Policy & Market Analysis - InterVISTAS Consulting Group
Leading Analyst in Air Service & Market Share Development

2) "The OC - A Shared Responsibility"

Destination Panel:
Bruce Baltin - PKF Consulting USA
Judy Bijlani - Laguna Beach Visitors & Conference Bureau
Steve Bone - Huntington Beach Destination Marketing & Visitors Bureau
Paulette Lombardi-Fries - Costa Mesa Conference & Visitor Bureau

3) "Engaging The OC Brand Online"

Social Media Panel:
Daniel Lemin – Convince and Convert
Brian Payea – Trip Advisor
Mark Rudyk - Visit Newport Beach Inc.
Rachel Seidman - Google
Steven Stein – 33Across

Moderator:
Vicki Higgins - Visit Newport Beach Inc.

4) "Managing Experiences to Deliver on the Brand"

Keynote Speaker: Ed Fuller
President & Managing Director - Marriott Lodging International
Recognized Leader and Author: "You Can't Lead With Your Feet on the Desk"

Speaker Biographies
Bruce Baltin
Judy Bijlani
Steve Bone
Ed Fuller
Paulette Lombardi-Fries
Howard Mann

Target Audience
City Council Members; Mayors; OC Board of Supervisors; CEOs/CFOs/VPs of Marketing; Decision Makers – Hotels, Transportation, Attractions, Restaurants and other visitor industry businesses; Leaders/Boards of Destination Management Organizations

Orange County Tourism Council (OCTC)
OCTC represents The OC as one of the world's premier travel destinations by providing brand marketing stewardship and information dissemination, collective industry advocacy and educational opportuntiies. OCTC is the unified voice for Orange County's visitor industry and the go-to source for information about travel in Orange County.

Orange County Tourism Council Board of Directors

Conference Schedule
8:00 am	Complimentary Continental Breakfast and Registration
9:00 am	Conference Sessions
12 Noon	Luncheon and Keynote Speaker
2:00 pm	Conclusion

Registration (includes lunch)
$95 per person
$760 table of eight
Sponsorships available

For questions or more information please contact the Orange County Tourism Council at (657) 278-7491.

Please submit your registration by Friday, May 11, 2012
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To register online and pay by American Express or other credit card

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To register by mail and pay by check
click here

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