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About OCVA

The OCVA: A Dynamic Advocate for a Vital Industry

Tourism plays an essential role in Orange County's diverse and vibrant economy. The OC welcomes a remarkable 42 million visitors annually, who spend $7.75 billion and help support 160,000 local tourism industry jobs.

As the county's leading advocate for tourism for nearly 20 years, the Orange County Visitors Association (OCVA) is the only visitor organization that promotes all of The OC. They're fortunate to represent an endlessly appealing destination - one that is versatile enough to tap into an enormous regional market of 21 million people and a growing number of global travelers looking for their own unforgettable California experience.

They are the leading organization for Orange County tourism. They speak with one voice and act with the collective strength of our partners. There's no question that the OCVA is the champion of Orange County's visitor Industry.

The OCVA Promise

The association leads their partners in Orange County visitor advocacy communications and brand marketing support.

The OCVA Mission Statement

The Orange County Visitors Association represents The OC as one of the world's premier travel destinations by providing brand marketing stewardship and information dissemination, collective industry advocacy, and educational opportunities.

The OCVA: What We Do

    Advocacy: The OCVA is the unified voice for the Orange County visitor industry's tourism-related legislative initiatives. They promote policies that benefit the travel industry and ensure that the priorities and needs of Orange County tourism are heard.
      Marketing: The positive awareness and understanding of The OC brand is their most valuable asset. They are all stewards of this brand and promote Orange County as a premier world travel destination. By combining their collective strengths, the entire region becomes more attractive to prospective visitors and stronger economically. And in the process, each individual tourism-related business benefits from The OC's prominence and appeal as a destination.

        Education: The OCVA serves as an information resource for government officials and travel industry professionals. The association hosts education and networking forums to convey correct regional, domestic, and international travel trends. They foster professional and workforce development through academic advisory partnerships.


        The Economic Impact of Tourism in Orange County

        A recent report conducted for OCVA by Tourism Economics found that tourism sustained more than 175,000 jobs in 2016 and that the tourism industry generated more than $20.5B in total economic benefits in 2016. Click here for the full report.


        Orange County Visitors Association Board of Directors 

        2017-18 OCVA Executive Officers:
        Chairman: Jay Burress, President & CEO - Visit Anaheim
        Vice-Chair: Shaun Robinson, General Manager - Hilton Anaheim
        Secretary: Paulette Lombardi-Fries, President- Travel Costa Mesa
        Treasurer: Russ Kline, Director of Account and Market Development - American Express
        Head of Advocacy Committee: Kelly Miller, President & CEO - Visit Huntington Beach

        Additional OCVA Executive Board Members include:
        Gary Sherwin, President & CEO - Visit Newport Beach
        Kelly Miller, President & CEO - Visit Huntington Beach
        Cortney Wiercioch, Deputy Airport Director, Public Affairs - John Wayne Airport
        Lynn Clark, Vice President of International Marketing & Sales & Southern California Tourism Sales - Disneyland Resort

        Marketing Committee Co-Chairs:
        Sarah Kruer, Director of Tourism Development - South Coast Plaza
        Doug McClain, SVP & Chief Marketing Officer - Visit Newport Beach

        Director Emeritus, Posthumous
        Werner Escher, global ambassador for South Coast Plaza


        American Express: Russ Kline, Director of Account and Market Development

        Anaheim Marriott: John Kalinski, General Manager

        Anaheim Resort Transportation: Diana Kotler, Executive Director

        Balboa Bay Resort: Sam El-Rabaa, General Manager

        Best Chauffeured: Todd Szilaghi, Chief Operating Officer

        CBRE Hotels: Bruce Baltin, Managing Director

        Cal State University, Fullerton: Kim Tarantino, Director, Entertainment & Tourism Management

        Certified Folder Display Services, Inc.: Patrick Fearn, President

        City of Dana Point: Sean Keliiholokai, Executive Director

        City of Garden Grove: Greg Blodgett, Senior Project Management

        Concordia University: Stephen Christensen, Dean of the School of Business

        Costa Mesa Marriott: Rhanda Richardson, General Manager

        Destination Irvine: Wendy Haase, Director of Tourism Marketing

        Disneyland Resort: Lynn Clark, Vice President of International Marketing & Sales & Southern California Tourism Sales

        The Duke Hotel Newport Beach: Karl Kruger, General Manager

        Encore Event Technologies: Dean Rader, Manager, Area Ops

        Hilton Anaheim: Shaun Robinson, General Manager

        Hilton Waterfront Beach Resort: Kamran Enayat, Director of Sales

        Historic Mission San Juan Capistrano: Barb Beier, Development Director

        Hyatt Regency Huntington Beach: Peter Rice, General Manager

        Hyatt Regency Newport Beach: Ruth Benjamin, General Manager

        Irvine Company Retail Properties: Diana Parsel, Kathy Anderson, Laura Davis, Christina DuVall; Tourism Manager, Fashion Island & Irvine Spectrum

        Irvine Marriott: Scott McCoy, General Manager

        Island Hotel: Kevin Sanford, Director of Sales and Marketing

        John Wayne Airport, Orange County: Courtney Wiercioch; Deputy Airport Director, Public Affairs

        Knott’s Berry Farm: Chelle Rupp, Director of Sales & Marketing

        Laguna Strategic Advisors: Ed Fuller, CEO

        Monarch Beach Resort: Ian Pullan; Vice President & General Manager

        Montage Laguna Beach: Bob Mitchell; Director, Sales & Marketing

        Newport Beach Marriott Bayview: Rhanda Richardson, General Manager

        Newport Beach Marriott Resort & Spa: Debbie Snavely, General Manager

        Orange Coast Magazine: Chris Schulz, President & Publisher

        Orange County Board of Supervisors-1st District: Andrew Do, Supervisor

        Orange County Board of Supervisors-2nd District: Michelle Steel, Supervisor

        Orange County Board of Supervisors-3rd District: Todd Spitzer, Supervisor

        Orange County Board of Supervisors-4th District: Sharon Nelson, Representative

        Orange County Board of Supervisors-5th District: Lisa Bartlett, Chairwoman

        Orange County Fair & Event Center: Michele Richards, Chief of Business Development Officer

        OC Film Commission: Janice Arrington, OC Film Commissioner

        OC InRoom Magazine: Jennifer Larsen, Publisher

        Pelican Hill Resort: Tom Donovan, Managing Director

        Red Lion Hotel Anaheim: Yani Lopez, Director of Sales

        Richard Nixon Foundation: William Baribault, President/CEO

        Ritz Carlton: Bruce Brainerd, General Manager

        South Coast Plaza: Sarah Kruer, Director of Tourism Development

        Surf & Sand Resort: Joanna Bear, General Manager

        Travel Costa Mesa: Paulette Lombardi-Fries, President

        Transportation Corridor Agencies (The Toll Roads): Lisa Ganz, Communications Marketing Specialist

        TravelBlog.Pro: Judy Bijlani, Writer

        University of California, Irvine: Ria Carlson, Chief Communications & Marketing Officer

        U.S. Commercial Service, U.S. Department of Commerce: Jim Mayfield, Director

        Visit Anaheim: Jay Burress, President

        Visit Buena Park: Sara Copping, Executive Director

        Visit Dana Point: Sean Keliiholokai, Executive Director

        Visit Huntington Beach: Kelly Miller, President & CEO

        Visit Laguna Beach: Ashley Johnson, President & CEO

        Visit Newport Beach: Gary Sherwin, President & CEO

        Wells Fargo: Janet Wiesen

        WHERE Magazine: Jeff Levy, Publisher


        OCVA Office Location:

        19200 Von Karman, Suite 880

        Irvine, CA 92612




        Orange County Film Commission: Janice Arrington, Film Commissioner

        County of Orange: Carolyn McInerney, Administrative Manager



        Ed Fuller, President/CEO

        Chip Stuckmeyer: Vice President of Program Management

        Brenda Shelton: Administrative Assistant

        Micky Rucireta: Vice President of Administration

        Through the information provided on this Orange County Visitors Association website, the various Visit The OC and OMGOC services and products listed provide for numerous ways to assist with economic development and overall enhancement of Orange County and its related services and products that are offered in various channels.