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About OCVA

The OCVA: A Dynamic Advocate for a Vital Industry

Tourism plays an essential role in Orange County's diverse and vibrant economy. The OC welcomes a remarkable 42 million visitors annually, who spend $7.75 billion and help support 160,000 local tourism industry jobs.

As the county's leading advocate for tourism for nearly 20 years, the Orange County Visitors Association (OCVA) is the only visitor organization that promotes all of The OC. They're fortunate to represent an endlessly appealing destination - one that is versatile enough to tap into an enormous regional market of 21 million people and a growing number of global travelers looking for their own unforgettable California experience.

They are the leading organization for Orange County tourism. They speak with one voice and act with the collective strength of our partners. There's no question that the OCVA is the champion of Orange County's visitor Industry.

The OCVA Promise

The association leads their partners in Orange County visitor advocacy communications and brand marketing support.

The OCVA Mission Statement

The Orange County Visitors Association represents The OC as one of the world's premier travel destinations by providing brand marketing stewardship and information dissemination, collective industry advocacy, and educational opportunities.

The OCVA: What We Do

    Advocacy: The OCVA is the unified voice for the Orange County visitor industry's tourism-related legislative initiatives. They promote policies that benefit the travel industry and ensure that the priorities and needs of Orange County tourism are heard.
      Marketing: The positive awareness and understanding of The OC brand is their most valuable asset. They are all stewards of this brand and promote Orange County as a premier world travel destination. By combining their collective strengths, the entire region becomes more attractive to prospective visitors and stronger economically. And in the process, each individual tourism-related business benefits from The OC's prominence and appeal as a destination.
        Education: The OCVA serves as an information resource for government officials and travel industry professionals. The association hosts education and networking forums to convey correct regional, domestic, and international travel trends. They foster professional and workforce development through academic advisory partnerships.


          Orange County Visitors Association Board of Directors 

          2017-18 OCVA Executive Officers:
          Chairman: Jay Burress, President & CEO - Visit Anaheim
          Vice-Chair: Shaun Robinson, General Manager - Hilton Anaheim
          Secretary: Paulette Lombardi-Fries, President- Travel Costa Mesa
          Treasurer: Russ Kline, Director of Account and Market Development - American Express
          Head of Advocacy Committee: Kelly Miller, President & CEO - Visit Huntington Beach

          Additional OCVA Executive Board Members include:
          Gary Sherwin, President & CEO - Visit Newport Beach
          Kelly Miller, President & CEO - Visit Huntington Beach
          Cortney Wiercioch, Deputy Airport Director, Public Affairs - John Wayne Airport
          Lynn Clark, Vice President of International Marketing & Sales & Southern California Tourism Sales - Disneyland Resort

          Marketing Committee Co-Chairs:
          Sarah Kruer, Director of Tourism Development - South Coast Plaza
          Doug McClain, SVP & Chief Marketing Officer - Visit Newport Beach

          Director Emeritus, Posthumous
          Werner Escher, global ambassador for South Coast Plaza


          American Express: Russ Kline, Director of Account and Market Development

          Anaheim Marriott: John Kalinski, General Manager

          Anaheim Resort Transportation: Diana Kotler, Executive Director

          Balboa Bay Resort: Sam El-Rabaa, General Manager

          Best Chauffeured: Todd Szilaghi, Chief Operating Officer

          CBRE Hotels: Bruce Baltin, Managing Director

          Cal State University, Fullerton: Kim Tarantino, Director, Entertainment & Tourism Management

          Certified Folder Display Services, Inc.: Patrick Fearn, President

          City of Dana Point: Sean Keliiholokai, Executive Director

          City of Garden Grove: Greg Blodgett, Senior Project Management

          Concordia University: Stephen Christensen, Dean of the School of Business

          Costa Mesa Marriott: Rhanda Richardson, General Manager

          Destination Irvine: Wendy Haase, Director of Tourism Marketing

          Disneyland Resort: Lynn Clark, Vice President of International Marketing & Sales & Southern California Tourism Sales

          The Duke Hotel Newport Beach: Karl Kruger, General Manager

          Encore Event Technologies: Dean Rader, Manager, Area Ops

          Hilton Anaheim: Shaun Robinson, General Manager

          Hilton Waterfront Beach Resort: Kamran Enayat, Director of Sales

          Historic Mission San Juan Capistrano: Barb Beier, Development Director

          Hyatt Regency Huntington Beach: Peter Rice, General Manager

          Hyatt Regency Newport Beach: Ruth Benjamin, General Manager

          Irvine Company Retail Properties: Diana Parsel, Kathy Anderson, Laura Davis, Christina DuVall; Tourism Manager, Fashion Island & Irvine Spectrum

          Irvine Marriott: Scott McCoy, General Manager

          Island Hotel: Kevin Sanford, Director of Sales and Marketing

          John Wayne Airport, Orange County: Courtney Wiercioch; Deputy Airport Director, Public Affairs

          Knott’s Berry Farm: Chelle Rupp, Director of Sales & Marketing

          Laguna Strategic Advisors: Ed Fuller, CEO

          Monarch Beach Resort: Ian Pullan; Vice President & General Manager

          Montage Laguna Beach: Bob Mitchell; Director, Sales & Marketing

          Newport Beach Marriott Bayview: Rhanda Richardson, General Manager

          Newport Beach Marriott Resort & Spa: Debbie Snavely, General Manager

          Orange Coast Magazine: Chris Schulz, President & Publisher

          Orange County Board of Supervisors-1st District: Andrew Do, Supervisor

          Orange County Board of Supervisors-2nd District: Michelle Steel, Supervisor

          Orange County Board of Supervisors-3rd District: Todd Spitzer, Supervisor

          Orange County Board of Supervisors-4th District: Sharon Nelson, Representative

          Orange County Board of Supervisors-5th District: Lisa Bartlett, Chairwoman

          Orange County Fair & Event Center: Michele Richards, Chief of Business Development Officer

          OC Film Commission: Janice Arrington, OC Film Commissioner

          OC InRoom Magazine: Jennifer Larsen, Publisher

          Pelican Hill Resort: Guiseppe Lama, Managing Director

          Red Lion Hotel Anaheim: Yani Lopez, Director of Sales

          Richard Nixon Foundation: William Baribault, President/CEO

          Ritz Carlton: Bruce Brainerd, General Manager

          South Coast Plaza: Werner Escher, Executive Director, Domestic & International Markets

          Surf & Sand Resort: Joanna Bear, General Manager

          Travel Costa Mesa: Paulette Lombardi-Fries, President

          Transportation Corridor Agencies (The Toll Roads): Lisa Ganz, Communications Marketing Specialist

          TravelBlog.Pro: Judy Bijlani, Writer

          University of California, Irvine: Ria Carlson, Chief Communications & Marketing Officer

          U.S. Commercial Service, U.S. Department of Commerce: Jim Mayfield, Director

          Visit Anaheim: Jay Burress, President

          Visit Buena Park: Sara Copping, Executive Director

          Visit Dana Point: Sean Keliiholokai, Executive Director

          Visit Huntington Beach: Kelly Miller, President & CEO

          Visit Laguna Beach: Ashley Johnson, President & CEO

          Visit Newport Beach: Gary Sherwin, President & CEO

          Wells Fargo: Janet Wiesen

          WHERE Magazine: Jeff Levy, Publisher


          OCVA Office Location:

          19200 Von Karman, Suite 880

          Irvine, CA 92612




          Orange County Film Commission: Janice Arrington, Film Commissioner

          County of Orange: Carolyn McInerney, Administrative Manager



          Ed Fuller, President/CEO

          Chip Stuckmeyer: Vice President of Program Management

          Brenda Shelton: Administrative Assistant

          Micky Rucireta: Vice President of Administration

          Through the information provided on this Orange County Visitors Association website, the various Visit The OC and OMGOC services and products listed provide for numerous ways to assist with economic development and overall enhancement of Orange County and its related services and products that are offered in various channels.