The OCVA: A Dynamic Advocate for a Vital Industry
Tourism plays an essential role in Orange County’s diverse and vibrant economy. The OC welcomes a remarkable 49 million visitors annually, who spend $13.5 billion and help support over 179,000 local tourism industry jobs.
As the county’s leading advocate for tourism for nearly 20 years, the Orange County Visitors Association (OCVA) is the only visitor organization that promotes all of The OC. They’re fortunate to represent an endlessly appealing destination – one that is versatile enough to tap into an enormous regional market of 21 million people and a growing number of global travelers looking for their own unforgettable California experience.
They are the leading organization for Orange County tourism. They speak with one voice and act with the collective strength of our partners. There’s no question that the OCVA is the champion of Orange County’s visitor Industry.
The OCVA Mission Statement
The Orange County Visitors Association represents The OC as one of the world’s premier travel destinations by providing brand marketing stewardship and information dissemination, collective industry advocacy, and educational opportunities.
The OCVA Promise
The association leads their partners in Orange County visitor advocacy communications and brand marketing support.
The OCVA: What We Do
Advocacy: The OCVA is the unified voice for the Orange County visitor industry’s tourism-related legislative initiatives. They promote policies that benefit the travel industry and ensure that the priorities and needs of Orange County tourism are heard.
Marketing: The positive awareness and understanding of The OC brand is their most valuable asset. They are all stewards of this brand and promote Orange County as a premier world travel destination. By combining their collective strengths, the entire region becomes more attractive to prospective visitors and stronger economically. And in the process, each individual tourism-related business benefits from The OC’s prominence and appeal as a destination.
Education: The OCVA serves as an information resource for government officials and travel industry professionals. The association hosts education and networking forums to convey correct regional, domestic, and international travel trends. They foster professional and workforce development through academic advisory partnerships.
The Economic Impact of Tourism in Orange County
A recent report conducted for OCVA by Tourism Economics found that tourism sustained more than 179,000 jobs in 2017 and that the Orange County tourism industry generated $21.3B in total economic benefits in 2017. Click here for the full report.